So, here's yet another fatphobic Sensa ad. This time, I got screengrabs of both the beginning and end result of the animation.
In addition to being organ free at the end, you'll note she must be incredibly short at the beginning too (and grows in height for the end measurements), judging by the text, as she's supposedly the "size 14". Here's what a size 14 looks like:
The ad both distorts the end body beyond all possibility and misrepresents what a typical size 14 body would look like.
Just for the record, here's a model who is between size 8 and 10, notice all of the room for organs and such:
Women's bodies come in many shapes and sizes, but none of them come in the shape and size of the end result of these Sensa ads.
Showing posts with label fatphobia. Show all posts
Showing posts with label fatphobia. Show all posts
Tuesday, February 28, 2012
Monday, February 27, 2012
Loose Weight and Organs!
Since I am somewhat random, welcome to my first substantive post, here it goes:
So, I am listed as female on my yahoo details (public
profiles allow not listing a binary gender, but registration did not), so it
gives me gendered ads based on that. So,
I see one of those fatphobic weightloss ads where a fat person shrinks into a
thin person on the side while I'm checking my email. As I watch it she
shrinks from fat to medium to thin to…organless. I did not manage to get a screengrab of the
beginning stage of the animation, but this was the end result:
Wasp waisted and organless, a literally impossible beauty
standard.
Of course, maybe I am wrong, given the history of unsafe
diet drugs, I suppose having all of your abdominal organs and some of your
bones melt and warp is conceivable…
Labels:
fatphobia,
gendered advertising,
sensa,
sexism,
size
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